Analyzing the user behavior towards Electronic Commerce stimuli

by Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo
Published 2016-11-01

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

by Vera Butkouskaya, Joan Llonch-Andreu, María-del-Carmen Alarcón-del-Amo
Published 2020-09-01

Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector

by Carlota Lorenzo-Romero, María Cordente-Rodríguez, María-del-Carmen Alarcón-del-Amo
Published 2019-10-01

The Influence of User-Generated Content on Tourists’ Choices

by Giacomo Del Chiappa, Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo
Published 2015-12-01

Redes sociales virtuales, ¿de qué depende su uso en españa?

by Carlota Lorenzo-Romero, Miguel Ángel Gómez-Borja, María del Carmen Alarcón-del-Amo
Published 2011-09-01

Cross-cultural analysis of the ecological behavior of Chilean and Spanish ecotourists: a structural model

by Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo, Jose-Alberto Crespo-Jareño
Published 2019-12-01

¿Conocemos a los visitantes de Castilla-La Mancha? Un análisis comparativo turistas vs. excursionistas

by Águeda Esteban Talaya, Carlota Lorenzo Romero, María Encarnación Andrés Martínez, María del Carmen Alarcón del Amo
Published 2011-10-01

¿Conocemos a los visitantes de Castilla-La Mancha? Un análisis comparativo turistas vs. excursionistas

by Águeda Esteban Talaya, Carlota Lorenzo Romero, María Encarnación Andrés Martínez, María del Carmen Alarcón del Amo
Published 2011-01-01