The role and importance of value-based segmentation on the cohort of millennials: Case study Serbia

by Mamula-Nikolić Tatjana, Perić Nenad, Alimpić Stefan
Published 2021-01-01

Analysis of attitudes of GenZ toward media and consumption: The region of Balkans

by Perić Nenad, Mamula-Nikolić Tatjana, Delić Teodora
Published 2020-01-01