PRANKVERTISING – PRANKS AS A NEW FORM OF BRAND ADVERTISING ONLINE

by Małgorzata KARPIŃSKA-KRAKOWIAK, Artur MODLIŃSKI
Published 2014-10-01

“I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: The Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors...

by Malgorzata Karpinska-Krakowiak, Łukasz Skowron, Lachezar Ivanov
Published 2020-07-01