M‑communication in Product Information Exchange – an International Comparison

by Małgorzata Bartosik-Purgat
Published 2018-02-01

Country of origin as a determinant of young Europeans` buying attitudes — marketing implications

by Małgorzata Bartosik-Purgat
Published 2018-03-01

International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process

by Małgorzata Bartosik-Purgat
Published 2018-07-01

The Use of Social Networking Sites in Job Related Activities: A Cross-cultural Comparison

by Małgorzata Bartosik-Purgat, Barbara Jankowska
Published 2017-06-01

Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review

by Małgorzata Bartosik-Purgat, Milena Ratajczak-Mrozek
Published 2018-12-01

International Aspects and Challenges of Digital Transformation

by Marta Götz, Małgorzata Bartosik-Purgat, Barbara Jankowska
Published 2018-03-01

Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia

by Malgorzata Bartosik-Purgat, Oxana Filipchuk, Michael B. Hinner
Published 2017-12-01

Social Media and Higher Education – An International Perspective

by Małgorzata Bartosik-Purgat, Nela Filimon, Meltem Kiygi-Calli
Published 2017-06-01