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Lupinek, J.M
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Lupinek, J.M
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Congruity of Virtual Reality In-Game Advertising
by
Bownlee, E.
,
Lupinek
,
J.M
,
Ohu, E.A
,
Yoo, J.
Published 2021
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Related Subjects
In-Game Advertising (IGA)
congruity
marketing
telepresence
video gaming
virtual reality (VR)
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