Consumer behavior of electronic games' players: a study on the intentions to play and to pay

by Lucas Lopes Ferreira de Souza, Ana Augusta Ferreira de Freitas

Exploring Utilitarian and Hedonic Aspects of Consumption at the Bottom of Pyramid

by Felipe Gerhard, Lucas Lopes Ferreira de Souza, Verónica Peñaloza, Marianela Denegri
Published 2017-08-01

Desafios na formação de profissionais em Administração no Brasil

by Patrícia Silva Monteiro Boaventura, Lucas Lopes Ferreira de Souza, Felipe Gerhard, Eliane Pereira Zamith Brito
Published 2018-01-01

Marketing em Rede: a Construção e o Consumo das Redes Sociais

by Lucas Lopes Ferreira de Souza, Nicoli Wanderley Amaral, Carlos Dias Chaym, Felipe Gerhard, Francisco Roberto Pinto
Published 2020-10-01

CONSUMO NA BAIXA RENDA: INFLUÊNCIA DOS VALORES DE COMPRA HEDÔNICO E UTILITÁRIO NO ENDIVIDAMENTO / Consumption by low-income people: influence of the pleasurable and the utilitarian...

by Felipe Gerhard, Thiago Matheus de Paula Sousa, Lucas Lopes Ferreira de Souza, Helder Araujo de Carvalho, Verónica Pañaloza
Published 2015-08-01