Martin Lindstrom

Martin Lindstrom (Lindstrøm) is a Danish author and ''Time'' magazine Influential 100 Honoree. He has written eight books including ''Small Data: The Tiny Clues that Uncover Huge Trends'', ''Buyology – Truth and Lies About Why We Buy'', ''Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'', his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released ''The Ministry of Common Sense''. ''Brandwashed'' was inspired by the 2009 film, ''The Joneses'' – to study the effects of social influence on purchasing decisions.

In 2011, Lindstrom appeared in the Morgan Spurlock (''Super Size Me'') movie documentary ''The Greatest Movie Ever Sold'' and on ''America's Next Top Model''. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017.

Lindstrom is a columnist for ''Fast Company'', ''TIME'' magazine and ''Harvard Business Review'' and frequently contributes to NBC's ''Today'' show. Provided by Wikipedia