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Leslie De Chernatony
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Leslie De Chernatony
Showing
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Leslie De Chernatony
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1
Brand equity measurement from a formative approach
by
Isabel Buil
,
Eva Martínez
,
Leslie
de
Chernatony
Published 2010-12-01
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Article
2
La importancia de medir el valor de marca desde la perspectiva del consumidor: Evidencia empírica en España y el Reino Unido
by
Isabel Buil
,
Leslie
De
Chernatony
,
Eva Martínez
Published 2013-01-01
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Article
3
Brand identity management and corporate social responsibility: an analysis from employees’ perspective in the banking sector
by
Rafael Bravo
,
Isabel Buil
,
Leslie
de
Chernatony
,
Eva Martínez
Published 2017-04-01
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