Relationship between brand association and customer loyalty: The case of online retail industry

by Le Thai Phong, Tran Hanh Nga, Nguyen Thi Hanh, Nguyen Van Minh
Published 2020-01-01

The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction

by Nguyen Hong Quan, Nguyen Thi Khanh Chi, Duong Thi Hoai Nhun, Nguyen Thi Kim Ngan, Le Thai Phong
Published 2020-01-01