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Lövgren Pouncette, Albin
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Lövgren Pouncette, Albin
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Kundbaserat varumärkeskapital : En deskriptiv studie med syftet att undersöka hur generation Z värderar varumärkeskapitalet hos en konsumentprodukt
by
Lövgren
Pouncette
,
Albin
,
Nielsen, Edith
Published 2019
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