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Khamarudin, Munirah
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Khamarudin, Munirah
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Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi
by
Khamarudin
,
Munirah
,
Mohd Fauzi, Waida Irani
Published 2019
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Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
by
Mohd Fauzi, Waida Irani
,
Khamarudin
,
Munirah
,
Mohd Mokhtar, Sany Sanuri
,
Yusr, Maha
Published 2019
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Branding (Marketing)
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Market segmentation. Target marketing
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