Does McLuhan’s Idea Stand Up for Millennials? Testing Whether the Medium is the Message in Political Organization Public Relationships

by Kaye D. Sweetser, Kalyca Becktel
Published 2017-06-01

Connecting to a Cause: An Experiment Testing Dialogic Theory and Relationships within Social Marketing

by Megan Ward, Kaye D. Sweetser
Published 2014-04-01

Candidates for Accreditation in Public Relations: Role Enactment and the Social Media Synapse

by Kaye D. Sweetser, Bey-Ling Sha
Published 2015-07-01

Monitoring Public Opinion in Cyberspace: How Corporate Public Relations Is Facing the Challenge

by Ruthann Weaver Lariscy, Elizabeth J. Avery, Kaye D. Sweetser, Pauline Howes
Published 2009-09-01