Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects

by Ángel José Lorente Páramo, Ángel Hernández García, Julián Chaparro Peláez
Published 2021-01-01

Usuarios finales representantes y desarrollo e implementación de sistemas de información

by José Luis Calderón-Amaya, Carlos Rodríguez-Monroy, Julián Chaparro-Peláez
Published 2015-01-01

Caracterización de un modelo de sistema de información interorganizacional para el sector de la edificación domótica

by Antonio Pereira-Rama, Julián Chaparro-Peláez, Ángel Francisco Agudo-Peregrina
Published 2012-12-01

Identifying consumer’s last-mile logistics beliefs in omni-channel environment

by Mohammad Mahdi Zarei, Julian Chaparro-Pelaez, Ángel F. Agudo-Peregrina
Published 2020-01-01

The Digital Transformation of the Retail Electricity Market in Spain

by Julián Chaparro-Peláez, Emiliano Acquila-Natale, Ángel Hernández-García, Santiago Iglesias-Pradas
Published 2020-04-01

Extraction, Processing and Visualization of Peer Assessment Data in Moodle

by Julián Chaparro-Peláez, Santiago Iglesias-Pradas, Francisco J. Rodríguez-Sedano, Emiliano Acquila-Natale
Published 2019-12-01