The fame as a passport to the attention: reflections on the use of celebrities in the communication of global marketing

by Josmar Andrade
Published 2008-03-01

A FAMA COMO PASSAPORTE PARA A ATENÇÃO: REFLEXÕES SOBRE O USO DE CELEBRIDADES NA COMUNICAÇÃO DE MARKETING GLOBAL

by Josmar Andrade
Published 2008-01-01

The fame as a passport to the attention: reflections on the use of celebrities in the communication of global marketing

by Josmar Andrade
Published 2008-03-01

A imagem como elemento da retórica do marketing: um estudo da evolução dos anúncios veiculados em revista

by Josmar Andrade
Published 2009

The Value Capture Brand Leaders by Own Brands. An Exploratory Study on Packaging Similarity

by Lívia Rufino Bambuy, Josmar Andrade, Miguel Angelo Hemzo
Published 2014-12-01

Business Ethics: International Analysis of Codes of Ethics and Conduct

by Josmar Andrade, Kavita Miadaira Hamza, Duarte Miguek Xara-Brasil
Published 2017-03-01

Reward and Punishment from Consumers Towards Ethical and Corrupt Companies: A study on price promotion and purchase intention

by Kavita Miadaira Hamza, Vitor Koki da Costa Nogami, Josmar Andrade
Published 2017-05-01