New Perspectives of Corporate Identity in Sports Organizations

by Josef Voráček
Published 2015-08-01

Effects of sports personalities in marketing communication on the purchasing preferences of Generation Y

by Josef Voráček, Eva Čáslavová
Published 2019-11-01

Athletes vs. bloggers: influence on purchase preferences of the Generation Z

by Josef Voráček, Martina Bernardová
Published 2021-06-01

Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis

by Eva Čáslavová, Josef Dvořák, Josef Voráček
Published 2015-03-01

Segmentation in sport services: a typology of fitness customers

by Josef Voráček, Eva Čáslavová, Jan Šíma
Published 2016-02-01

ECONOMIC CONTEXT OF VOLUNTEERING AND LABOUR MARKET IN SPORT

by Eva Caslavova, Jiri Kraft, Josef Voracek, Monika Bartova
Published 2014-01-01