OS EFEITOS DA IDENTIFICAÇÃO REGIONAL NO VALOR DA MARCA DO PATROCINADOR ESPORTIVO

by João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida

The Effect of Simultaneous Sponsorship of Rival Football Teams

by João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida
Published 2015-01-01

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

by Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim
Published 2016-01-01

Sports mega-event sponsorship: The impact of FIFA reputation and world cup image on sponsor brand equity

by Mariana Guará Rocha Coelho, João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida
Published 2019-04-01

Casos para Ensino: Team Nogueira: Invasão do Mixed Martial Arts no Universo Fitness

by Rafaela Barbosa Ferreira dos Santos, João Guilherme Barbosa de Amorim, Flavia d`Albergaria Freitas, Victor Manoel Cunha de Almeida
Published 2019-09-01