CULTURAL DISTANCE AND ENTRY MODE CHOICE: A STUDY WITH BRAZILIANS MAJOR TRANSNATIONAL FIRMS

by Livia Lopes Barakat, Jase Ramsey, Patricia Vargas dos Santos Oliveira, Plinio Rafael Reis Monteiro
Published 2011-06-01

DISTÂNCIA CULTURAL E MODOS DE ENTRADA: UM ESTUDO DAS MAIORES TRANSACIONAIS BRASILEIRAS

by Livia Lopes Barakat, Jase Ramsey, Patricia Vargas dos Santos Oliveira, Plinio Rafael Reis Monteiro
Published 2010-07-01