Review on international congress: XX CROMAR congress: Marketing in knowledge society and contemporary business reality

by Ivana First
Published 2007-12-01

Interrelationship between a brand’s environmental embeddedness, brand awareness and company performance

by Ivana First
Published 2007-07-01

Dynamics of market orientation in Croatian economy

by Ivana First, Bruno Grbac
Published 2011-12-01

Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference

by Ivana First, Marija Tomić
Published 2011-06-01

Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content

by Andrea Muškinja, Ivana First Komen
Published 2013-06-01

Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation

by Ivana First Komen, Marija Šepac, Maja Vujičić
Published 2015-03-01