Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley

by Anish Yousaf, Insha Amin
Published 2017-11-01

Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations

by Anish Yousaf, Insha Amin, Anil Gupta
Published 2017-05-01

Tourist's motivations to travel: A theoretical perspective on the existing literature

by Anish Yousaf, Insha Amin, Jose Antonio C. Santos
Published 2018-05-01

A Review on Pharmacological Properties of Zingerone (4-(4-Hydroxy-3-methoxyphenyl)-2-butanone)

by Bilal Ahmad, Muneeb U. Rehman, Insha Amin, Ahmad Arif, Saiema Rasool, Showkat Ahmad Bhat, Insha Afzal, Ishraq Hussain, Sheikh Bilal, Manzoor ur Rahman Mir
Published 2015-01-01

Zingerone (4-(4-hydroxy-3-methylphenyl) butan-2-one) protects against alloxan-induced diabetes via alleviation of oxidative stress and inflammation: Probable role of NF-kB activati...

by Bilal Ahmad, Muneeb U. Rehman, Insha Amin, Manzoor ur Rahman Mir, Sheikh Bilal Ahmad, Adil Farooq, Showkeen Muzamil, Ishraq Hussain, Mubashir Masoodi, Bilques Fatima
Published 2018-12-01