Icek Ajzen
Icek Ajzen (born 1942,
Chełm,
Poland) is a
social psychologist and
professor emeritus at the
University of Massachusetts Amherst. He received his doctorate from the
University of Illinois at Urbana–Champaign, and is best known for his work, with
Martin Fishbein, on the
theory of planned behavior. Ajzen has been ranked the most influential individual scientist within
social psychology in terms of cumulative research impact and, in 2013, received the Distinguished Scientist Award from the
Society of Experimental Social Psychology. His research has been influential across diverse fields such as
advertising,
health psychology, and
environmental psychology, and has been cited over 280,000 times.
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