Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

by Edlund, Paul, Holmner Härgestam, Axel
Published 2020

Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

by Grönvall, Alf, Holmner Härgestam, Axel
Published 2019