Herta Herzog

Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies. Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research. She was married to Paul Lazarsfeld, and later to Paul Massing, and was stepmother to Lazarsfeld's daughter, MIT professor Lotte Bailyn. Provided by Wikipedia