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Heide, J.B
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Heide, J.B
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1
The temporary marketing organization
by
Bell, S.J
,
Hadida, A.L
,
Heide
,
J.B
Published 2019
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2
Relationship governance dynamics: The roles of partner selection efforts and mutual investments
by
Heide
,
J.B
,
Kumar, A.
,
Mooi, E.A
,
Wathne, K.H
Published 2018
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Related Subjects
Agency theory
Channel relationships
Embeddedness
Enforcement
Governance
Mutual investments
Selection
Selection efforts
Temporary organization
Transaction cost economics
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