Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia

by Haslinda Musa, Shirly Chung Hsian Li, Zuraida Abal Abas, Norhidayah Mohamad
Published 2016-08-01

The adoption of halal food supply chain towards the performance of food manufacturing in Malaysia

by Fadhlur Rahim Azmi, Abu Abdullah, Mohammed Hariri Bakri, Haslinda Musa, Mailasan Jayakrishnan
Published 2018-07-01

The Roles of Product Attributes towards Generation-Y Shopping Interest

by Nurul Fazura Abd Majid, Haslinda Musa, Hazmilah Hasan, Norfaridatul Akmaliah Othman, Fadhlur Rahim Azmi
Published 2018-01-01

Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises

by Haslinda Musa, Namirah Ab Rahim, Fadhlur Rahim Azmi, Abdul Samad Shibghatullah, Norfaridatul Akmaliah Othman
Published 2016-08-01