Reward Design for Customer Referral Programs: Reward–Product Congruence Effect and Gender Difference

by Hai-hua Hu, Xin-Mu Zhang
Published 2021-06-01

Seeding strategies for new product launch: The role of negative word-of-mouth.

by Fang Cui, Hai-Hua Hu, Wen-Tian Cui, Ying Xie
Published 2018-01-01

Convergent origin of the narrowly lanceolate leaf in the genus Aster—with special reference to an unexpected discovery of a new Aster species from East China

by Guo-Jin Zhang, Hai-Hua Hu, Tian-Gang Gao, Michael G. Gilbert, Xiao-Feng Jin
Published 2019-01-01

Inaccessible Biodiversity on Limestone Cliffs: Aster tianmenshanensis (Asteraceae), a New Critically Endangered Species from China.

by Guo-Jin Zhang, Hai-Hua Hu, Cai-Fei Zhang, Xiao-Juan Tian, Hui Peng, Tian-Gang Gao
Published 2015-01-01