Social Media Marketing and Committed Customer: Analyzing the Underlying role of Customer Commitment in the relationship between Marketing Media, Word of Mouth, and Intention to Pur...

by Hafiz Muhammad Usman Khizar, Rana Muhammad Shahid Yaqub, Tasawar Javed, Shanayyara Mahmood
Published 2020-12-01

Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives

by Jawad Iqbal, Donglei Yu, Maria Zubair, Muhammad Imran Rasheed, Hafiz Muhammad Usman Khizar, Muhammad Imran
Published 2021-05-01