[en-geyj-muh nt] : How are Brands Engaging and Building Relationships with Fans and Customers in Social Media?

by Ginman, Carole
Published 2011

Athlete Endorsements and Brand Image : A Study of Consumer Attitudes toward Nike in Light of the Brand’s Association with Tiger Woods

by Ginman, Carole
Published 2010

Brands in Social Media : A Study on How Product Brands and Personal Brands Use Social Media to Portray their Brand Identity

by Ginman, Carole
Published 2010

Luxury for the Masses : A Study of the H&M Luxury Collaborations with Focus on the Images of the Luxury Designer Brands

by Ginman, Carole, Lundell, Charlotte, Turek, Catherine
Published 2010