The cycle of customer value: a model integrating customer and firm perspectives

by Silvia Martelo-Landroguez, Carmen Barroso-Castro, Gabriel Cepeda
Published 2014-12-01

Mapping the Field: A Bibliometric Analysis of Green Innovation

by Gema Albort-Morant, Jörg Henseler, Antonio Leal-Millán, Gabriel Cepeda-Carrión
Published 2017-06-01

A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications

by Pedro Palos-Sanchez, Jose Ramon Saura, Felix Velicia-Martin, Gabriel Cepeda-Carrion
Published 2021-05-01

Potential and Realized Absorptive Capacity as Complementary Drivers of Green Product and Process Innovation Performance

by Gema Albort-Morant, Jörg Henseler, Gabriel Cepeda-Carrión, Antonio L. Leal-Rodríguez
Published 2018-02-01

Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age

by Jerónimo García-Fernández, Jesús Fernández-Gavira, Antonio Jesús Sánchez-Oliver, Pablo Gálvez-Ruíz, Moisés Grimaldi-Puyana, Gabriel Cepeda-Carrión
Published 2020-09-01