How Social Communications Influence Advertising Perception and Response in Online Communities?

by Fue Zeng, Fue Zeng, Ran Tao, Yanwu Yang, Tingting Xie
Published 2017-08-01

The Newsvendor Problem with Different Delivery Time, Resalable Returns, and an Additional Order

by Fue Zeng, Yunjia Chi, Jinhui Zheng
Published 2015-01-01

Young Chinese Consumer Decision Making in Buying Green Products: An Application of Theory of Planned Behavior with Gender and Price Transparency

by Muhammad Yaseen Bhutto, Fue Zeng, Yasir Ali Soomro, Mussadiq Ali Khan
Published 2019-09-01