Computer-Assisted Concept Analysis of Customer Centricity: A Review of the Literature on Employee Engagement, Culture, Leadership, and Identity Co-Creation

by Elanor Colleoni, Flavia Bonaiuto, Laura Illia, Marino Bonaiuto
Published 2021-05-01

Exercise and Physical Activity eHealth in COVID-19 Pandemic: A Cross-Sectional Study of Effects on Motivations, Behavior Change Mechanisms, and Behavior

by Gonzalo Marchant, Flavia Bonaiuto, Marino Bonaiuto, Emma Guillet Descas
Published 2021-02-01

Italian Food? Sounds Good! Made in Italy and Italian Sounding Effects on Food Products' Assessment by Consumers

by Flavia Bonaiuto, Flavia Bonaiuto, Stefano De Dominicis, Stefano De Dominicis, Uberta Ganucci Cancellieri, William D. Crano, Jianhong Ma, Marino Bonaiuto, Marino Bonaiuto
Published 2021-03-01

Food Reputation and Food Preferences: Application of the Food Reputation Map (FRM) in Italy, USA, and China

by Stefano De Dominicis, Flavia Bonaiuto, Flavia Bonaiuto, Ferdinando Fornara, Ferdinando Fornara, Uberta Ganucci Cancellieri, Irene Petruccelli, William D. Crano, Jianhong Ma, Marino Bonaiuto, Marino Bonaiuto
Published 2020-07-01

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

by Yanhui Mao, Yao Lai, Yuwei Luo, Shan Liu, Yixin Du, Jing Zhou, Jianhong Ma, Flavia Bonaiuto, Marino Bonaiuto
Published 2020-04-01