Considerações Teóricas Acerca do Composto de Marketing Esportivo

by Fernando A. Fleury, Thomas Brashear-Alejandro, Paulo Roberto Feldmann
Published 2014-07-01

WORLD CUP LEGACY AND PERTAINING IMPACTS ON SÃO PAULO CITY´S FUTURE

by Marcos Vinicius Cardoso, João Manuel Malaia, Fernando A Fleury
Published 2013-08-01

The Impact of the Stadium in the Supporter’s Consumption: How Does the Frequency at The Stadium Boosts the Demand for the Clubs’

by Fernando A. Fleury, Marcos Vinícius Cardoso, Nuno Dias Fouto, Patrícia Vance, Rui Marques
Published 2014-12-01

Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism

by Fernando A. Fleury, Vitor Koki da Costa Nogami, José Afonso Mazzon, Andres Rodriguez Veloso
Published 2016-01-01