The role of marketing and advertising in the legal profession

by A. Breytenbach, E. J. North
Published 2000-09-01

The power of branding: Revisiting an “old friend”

by E. J. North, T. Kotzé, O. Stark, R. de Vos
Published 2003-03-01

The influence of information & communication technology on the selling activities of the professional sales representative

by G. A.P. Drotsky, J. W. De Jager, E. J. North
Published 2005-12-01