The Impact of Electronic Word-of-Mouth Marketing on the Generation-Y’s Intention to Buy Tourism Services

by Nuriye GÜREŞ, Seda ARSLAN, Cevher YÜKSEL, Aylin VARIŞLI, Duygu BABAT, Menekşe GÜNDOĞDU
Published 2019-06-01

The Impact of Electronic Word-of-Mouth Marketing on the Generation-Y's Intention to Buy Tourism Services

by Nuriye Güreş, Seda Arslan, Cevher Yüksel, Aylin Varışlı, Duygu Babat, Menekşe Gündoğdu
Published 2021-06-01