A case for loyalty-based relational business models: Assessing direct – and mediating effects of the Net Promoter Score (NPS) metric in commercial football consumption decisions.

by Dr. Frederick W. Stander
Published 2016-08-01

For the ‘like’ of the game: Assessing the role of social media engagement in football consumer outcomes.

by Dr Leon T. De Beer, Dr Frederick W. Stander
Published 2016-02-01

Identification with team as a predictor of buying behaviours amongst South African Premier Soccer League (PSL) fans.

by Dr. Frederick W. Stander, Dr. Leon T. de Beer, Anna S. Stander
Published 2016-02-01