THE FORMATION OF CONSUMER’S PERCEIVED RISK AND RISK AVERSION IN THE CONTEXT OF INNOVATION ADOPTION: A QUALITATIVE RESEARCH

by Dorian-Laurentiu FLOREA
Published 2014-12-01

A THEORY OF CONSUMER’S PERCEIVED RISK UNDER THE HALO EFFECT

by Dorian-Laurenţiu FLOREA
Published 2015-06-01

The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business

by Claudiu-Cătălin Munteanu, Dorian-Laurenţiu Florea, Andreea Pagalea
Published 2014-02-01

QUALITATIVE RESEARCH AMONG EXPERTS REGARDING THE FREQUENCY OF EXPOSURE

by Alexandra Elena POȘTOACĂ, Dorian Laurențiu FLOREA, Alexandra Dora MOROȘANU
Published 2015-06-01

THE IMPLEMENTATION OF CORPORATE GOVERNANCE INTO BRAND MANAGEMENT

by Claudia- Cristina PLOSCARU, Claudiu-Cătălin MUNTEANU, Dorian-Laurenţiu FLOREA
Published 2014-11-01

From Ownership to Access: How the Sharing Economy is Changing the Consumer Behavior

by Cătălin Mihail Barbu, Dorian Laurenţiu Florea, Radu Florin Ogarcă, Mihai Constantin Răzvan Barbu
Published 2018-05-01

Customer Experience in Fintech

by Cătălin Mihail Barbu, Dorian Laurenţiu Florea, Dan-Cristian Dabija, Mihai Constantin Răzvan Barbu
Published 2021-04-01