Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery

by Diana Gavilan, Maria Avello
Published 2020-11-01

Influence of the perception of different types of store brands on consumer typologies and satisfaction levels

by Carmen Abril, Diana Gavilan, Maria Avello
Published 2010-01-01

Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs

by Silvia Villaverde, Diana Gavilan, Maria Avello
Published 2018-01-01

Las mujeres en las series de ficción: el punto de vista de las mujeres

by Diana Gavilán, Gema Martínez-Navarro, Raquel Ayestarán
Published 2019-11-01

Influencia social online: nuevas tecnologías en la comunicación del sector turístico

by Diana Gavilan, Gema Martínez-Navarro, Susana Fernández-Lores
Published 2017-07-01

The influence of Online Ratings on Film Choice: Decision Making and Perceived Risk

by Diana Gavilan, Susana Fernández-Lores, Gema Martinez-Navarro
Published 2019-06-01

Universitarios y redes sociales informativas: Escépticos totales, moderados duales o pro-digitales

by Diana Gavilan, Gema Martinez-Navarro, Susana Fernández-Lores
Published 2017-10-01

An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

by Rocío G. Martínez, Ramon A. Carrasco, Cristina Sanchez-Figueroa, Diana Gavilan
Published 2021-08-01