Showing 1 - 2 results of 2 for search 'Di Tullio, Ian', query time: 0.07s Refine Results
  1. 1
    Improving the direct marketing practices of FMCG retailers through better customer selection. An empirical study comparing the effectiveness of RFM (Recency, Freuency and Monetary) CHAID (Chi-squared Automatic Interaction Detection), stepwise logit (logistic regression) and ANN (Artificial Neural Networks) techniques using different data variable depths
    by Di Tullio, Ian
    Published 2014
    Get full text
  2. 2
    Improving the direct marketing practices of FMCG retailers through better customer selection : an empirical study comparing the effectiveness of RFM (Recency, Freuency and Monetary) CHAID (Chi-squared Automatic Interaction Detection), stepwise logit (logistic regression) and ANN (Artificial Neural Networks) techniques using different data variable depths
    by Di Tullio, Ian
    Published 2014
    Get full text
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