How Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes

by Adi Zakaria Afiff, Westi Noria Furi, Denyza Wahyuadi Mertoprawiro
Published 2014-05-01

INFLUENCE OF BRAND EQUITY AND MOVIELIKING IN OVERRIDING IMPACT OF MISLEADING BRAND PLACEMENT TOWARD BRAND ATTITUDE

by Adi Zakaria Afiff, Westi Noria Furi, Denyza Wahyuadi Mertoprawiro
Published 2014-04-01