Rhetorical Strategies of Consumer Activists: Reframing Market Offers to Promote Change

by Daiane Scaraboto, Severino Joaquim Nunes Pereira
Published 2013-10-01

How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities

by Daiane Scaraboto, Carlos Alberto Vargas Rossi, Diego Costa
Published 2012-07-01