Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

by Abdullah Malik, Bushan D. Sudhakar
Published 2014-12-01

BRAND POSITIONING THROUGH CELEBRITY ENDORSEMENT - A REVIEW CONTRIBUTION TO BRAND LITERATURE

by Abdullah Malik, Bushan D. Sudhakar
Published 2014-10-01

Molecular characterization of banana bunchy top virus movement protein encoding DNA-M component isolated from hill banana and Grand Naine

by Ruma Debbarma, K. K. Kumar, D. Sudhakar and, K. Soorianathasundaram
Published 2019-06-01

Association and Path analysis for seed cotton yield improvement in interspecific crosses of Cotton (Gossypium spp)

by K. Thiyagu, N. Nadarajan, S. Rajarathinam, D. Sudhakar and K. Rajendran
Published 2010-07-01

Studies on morphological characteristics and categorization of nerium accessions based on utility

by G. Rajiv, M. Jawaharlal, S. Subramanian, D. Sudhakar and, D. Uma
Published 2018-10-01

Targeted mutation in eIF4G gene in rice

by S. Nithya, Yaiphabi Kumam, S. Varanavasiappan, K. K. Kumar, Muthamilan and D. Sudhakar
Published 2020-12-01

Protocol optimization for rapid and efficient callus induction and in-vitro regeneration in rice (Oryza sativa L.) cv. CO 51

by S. Shweta, S. Varanavasiappan, K. K. Kumar, D. Sudhakar, L. Arul and E. Kokiladevi
Published 2020-09-01

Generation of insect resistant marker-free transgenic rice with a novel cry2AX1 gene

by G. Rajadurai, A. Kalaivani, S. Varanavasiyappan, N. Balakrishnan, V. Udayasuriyan, D. Sudhakar and, N. Natarajan
Published 2018-06-01

Phenotypic evaluation and gene expression analysis of metal homeostasis genes in barnyard millet (Echinochloa frumentaceae) lines

by V. Vijay Prabha, S. Varanavasiappan, P. Jeyakumar, D. Sudhakar, M. Raveendran, C. Vanniarajan, T. Chitdeshwari and A. Senthil
Published 2019-12-01

Genetic engineering of tobacco with EfIRT2 Gene

by Nikam Shweta, S. Varanavasiappan, A. John Joel, T. K. Manape, L. Arul, E. Kokiladevi, K. K. Kumar and, D. Sudhakar
Published 2019-06-01