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Cruz Basso, Leonardo Fernando
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THE IMPACT OF INTANGIBLES ON VALUE CREATION: COMPARATIVE ANALYSIS OF THE GU AND LEV METHODOLOGY FOR THE UNITED STATES SOFTWARE AND HARDWARE SECTOR
by
Cruz
Basso
,
Leonardo
Fernando
,
Albuquerquer Saliba de Oliveira, Juliana
,
Kimura, Herbert
,
Sumoyama Braune, Erica
Published 2015-05-01
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