Showing 1 - 2 results of 2 for search 'Chan, Fong Yee', query time: 0.09s Refine Results
  1. 1
    The effectiveness of product placement in films across cultures : the role of prominence, brand awareness, prior disclosure and depth of processing
    by Chan, Fong Yee
    Published 2013
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  2. 2
    Selling through entertaining : the effect of humor in television advertising in Hong Kong
    by Chan, Fong Yee
    Published 2005
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