International or National Orientation: A Comparative Study of Mexican Franchisors

by Cesario Armando Flores Villanueva, María del Carmen Gaytán
Published 2020-01-01

The level of corporate social responsibility in Mexican franchises

by Cesario Armando Flores Villanueva, María del Carmen Gaytán Ramírez
Published 2018-11-01

Determining factors in the adoption of corporate social responsibility practices: a sectoral analysis of mexican franchises

by María Del Carmen Gaytán Ramírez, Cesario Armando Flores Villanueva
Published 2018-12-01

Effect of travel motivation on tourist satisfaction through the dimensions of destination image: The case of leisure urban tourism in Monterrey, Mexico

by José T. Olague, Cesario Armando Flores Villanueva, Juan Baldemar Garza Villegas
Published 2017-12-01