Applying netnography to the obtaining of the map of positioning for companies of food retail

by José S. Clemente Ricolfe, Carmen Escribá Pérez
Published 2014-05-01

Applying netnography to the obtaining of the map of positioning for companies of food retail

by José S. Clemente Ricolfe, Carmen Escribá Pérez
Published 2013-01-01

Geomarketing models in supermarket location strategies

by Amparo Baviera-Puig, Juan Buitrago-Vera, Carmen Escriba-Perez
Published 2016-12-01

Respuestas ante la confusión del consumidor por información ambigua: el caso de los cosméticos de una cadena de supermercados en España

by José S. Clemente-Ricolfe, Carmen Escribá-Pérez, Juan M. Buitrago-Vera
Published 2014-07-01

Internal benchmarking in retailing with DEA and GIS: the case of a loyalty-oriented supermarket chain

by Amparo Baviera-Puig, Tomás Baviera, Juan Buitrago-Vera, Carmen Escribá-Pérez
Published 2020-06-01

Analysis of the commercial value of rabbit meat based on positioning of the different types of fresh meat

by Luis Montero-Vicente, Carmen Escribá-Pérez, Amparo Baviera-Puig, Juan Buitrago-Vera
Published 2018-10-01

Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle

by Amparo Baviera-Puig, Luis Montero-Vicente, Carmen Escribá-Pérez, Juan Buitrago-Vera
Published 2021-04-01