An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

by Radu Lixăndroiu, Ana-Maria Cazan, Cătălin Ioan Maican
Published 2021-03-01

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

by Eliza Nichifor, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Silvia Sumedrea, Cătălin Ioan Maican, Alina Simona Tecău
Published 2021-09-01