FACEBOOK ADVERTISING: RELATIONSHIP BETWEEN TYPES OF MESSAGE, BRAND ATTITUDE AND PERCEIVED BUYING RISK

by BOGDAN ANASTASIEI, NICOLETA DOSPINESCU
Published 2017-12-01

Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence

by Bogdan Anastasiei, Nicoleta Dospinescu
Published 2019-02-01

INFLUENCE OF COUNTRY OF ORIGIN ON FOREIGN PRODUCT EVALUATION

by Bogdan ANASTASIEI, Raluca CHIOSA
Published 2015-10-01

Antecedents of Word-of-Mouth Communicationand Purchase Intention on Facebook

by Bogdan Anastasiei, Ana Raluca Chiosa
Published 2018-12-01

WHAT TAKES CONSUMERS TO DEVELOP BRAND ADVOCACY ON FACEBOOK

by Ana Raluca CHIOSA, Bogdan ANASTASIEI
Published 2018-12-01

THE SEGMENTATION OF FACEBOOK USERS FROM ROMANIA BY WOM

by ANA RALUCA CHIOSA, BOGDAN ANASTASIEI
Published 2015-10-01

Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment

by Bogdan Anastasiei, Nicoleta Dospinescu, Octavian Dospinescu
Published 2021-03-01