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Bagozzi, R.P
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Bagozzi, R.P
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1
Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions
by
Bagozzi
,
R.P
,
Xie, C.
Published 2019
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2
Brand Coolness
by
Bagozzi
,
R.P
,
Batra, R.
,
Loureiro, S.M.C
,
Warren, C.
Published 2019
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Related Subjects
attitudes
authenticity
brands
contempt
coolness
corporate social irresponsibility
moral emotions
niche
righteous anger
scale development
social cognitions
structural equation modeling
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