“Do Good, Have Good”: A Serial Mediation Analysis of CSR with Customers’ Outcomes

by Ishfaq Ahmed, Mian Sajid Nazir, Imran Ali, Arooj Khalid, Muhammad Zeeshan Shaukat, Farooq Anwar
Published 2020-04-01

Investing In CSR Pays You Back in Many Ways! The Case of Perceptual, Attitudinal and Behavioral Outcomes of Customers

by Ishfaq Ahmed, Mian Sajid Nazir, Imran Ali, Mohammad Nurunnabi, Arooj Khalid, Muhammad Zeeshan Shaukat
Published 2020-02-01