Abocanhando o mercado: o caso da Rock Hamburgueria

by Ana Paula Kieling, Estela Maria Hoffmann, Ricardo Boeing
Published 2017-01-01

The Influence of Negative Surprise on Hedonic Adaptation

by Ana Paula Kieling, Vinicius Andrade Brei, Valter Afonso Vieira
Published 2016-01-01

Liderar para Vencer: O Caso da Viva Bem

by Ana Paula Kieling, Claudete Correa dos Santos, Valéria Wisniewski Padilha
Published 2018-12-01

Ser ou não ser <i>gay-friendly</i>: O Caso da Beauty Factor

by Estela Maria Hoffmann, Maria José Barbosa de Souza, Ana Paula Kieling
Published 2018-05-01

The Bittersweet Truth: Corporate Social Responsibility in Online Communication Between a Coffee Company and its Customers

by Ana Paula Kieling, Maria José Barbosa de Souza, Franciane Reinert Lyra, Ricardo Boeing
Published 2021-01-01