The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)

by Zohre Dehdashti Shahrokh, Amin Kohyari Haghighat
Published 2014-09-01

The Role of Quality Improvement of Services in Promoting Brand Performance in Tehran Hospitals

by Davood Feiz, Amin Kohyari Haghighat, Koorosh Kohyari Haghighat
Published 2017-07-01

The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing

by Morteza Maleki, Amin Kohyari haghighat, Ali Kohyari haghighat
Published 2017-01-01

A study on important factors influencing innovation in service: A case study of hotel industry

by Koorosh Kohyari Haghighat, Amir Ghafurian Shagerdi, Amin Kohyari Haghighat, Amin Otoofi
Published 2013-07-01

A study to detect important factors influencing purchasing product: A case study of home appliances

by Amir Ghafurian Shagerdi, Koorosh Kohyari Haghighat, Amin Kohyari Haghighat, Amin Otoofi
Published 2013-07-01